MAA creative scale: a cumulative 9 for showing (over the years) that advertising aint as complicated as many agencies try to pretend it is. Get up to speed with our latest news, insights and success stories. But then we thought that might be a bit cliched, and as we started trying people out it just felt a lot more interesting, and gave it something a bit more when we found a female VO artist. The block of flats to which he's supposed to have taken the delivery is across the way. Specsavers has launched a new campaign that celebrates the positivity and joy that a smile can bring, even in these challenging times. Your email address will not be published. The eyewear brand's slogan has become one of the most quoted TV advert slogans in UK daily conversation since it was first heard in 2002. . They may be a vanishing breed among the tech savvy, data-sodden denizens of adland these days but Specsavers' in-house team The Agency has been doing it for years with no sign of running out of gas. Bringing Marvin to life. Get 30 days free access to Campaign and receive: Full access to campaignlive.co.uk; Quarterly printed magazine; Bulletins, podcasts and member-only content, such as School Reports 2022 I think that makes them more powerful. Add message. Kelloggs - Better Days Are Built On Breakfast - 30 secs. Specsavers' ambition is to grow turnover to 100million in Home Visits by 2025 and to become the leading provider in the UK, enabling more people to access potentially life and sight-saving eye . The Chicago-based group consists of Drummer Isaac Redd Holt and bassist Eldee Young and pianist Ken Chaney in 1968. Tom West. We use cookies to offer an improved online experience and offer you content and services adapted to your interests. 20.4k Followers, 1,793 Following, 684 Posts - See Instagram photos and videos from Specsavers Australia (@specsaversaustralia) We use cookies to ensure you have a personalised user experience, as well as to analyse our traffic and tailor content, ads and social media features. Our new integrated brand campaign highlights the great value available at Vision Express. Catherine> We had been interested in entering Canada and were looking at various opportunities and avenues. I love Prettybird and Matt's comedy background is just amazing. Jan Miner was born on October 15, 1917 in Boston, Massachusetts, USA. Code. 2002: Family gathered round kitchen talking about dad's lost glasses - first mention of Shouldve gone to Specsavers. We saw that diner scene set up as the first shot and just thought 'wow'. I've had my glasses replaced 4 times in the past 3 years. A playful take on the iconicShouldve gone to Specsaverscampaign, the new advert centres on the taglineI dont go to Specsaversthey come to me, to bring greater inclusivity to the brand offering. Music Track: The Great Pretender. The song in the ad is 'Love T.K.O.' A third have even gone as far as annoying loved ones through their overuse of slogans from adverts - with the same amount having been picked up on their use of such phrases. Upload. Marc JacobsMARC JACOBS 16 $349. Sponsorship or licensing partnerships can help your business become a recognisable part of your audience's favourite shows. People love it, they have taken it as their own and it really does make them smile. About Specsavers. Hugh Futcher was born on 29 October 1937 in Portsmouth, Hampshire, England, UK. When Youre Smiling/Artists. We weren't on set, we were shooting remotely and watching on a screen from a post production house in London. 49.4K followers. Jack [Finn] and James [Hearn], the creative team on this, did such a great job. I was supported to develop into the best optometrist. I sometimes see adverts and think "where have I seen him/her before?" It's priceless. Download or Preview at: Amazon UK. Optometrists Mary and Doug Perkins founded the business nearly 40 years ago because they wanted to provide access to high-quality eyecare to everyone. 2 for 1 glasses from 69. She really owned that persona and did a really good job. Then by adding details like his fur, facial expressions and shaping his nose, we created Marvin's character. Does anyone know an online source to find out who the actors are in adverts. We are also working with our local National Hockey League team, the Vancouver Canucks, on TV spots on Sportsnet Pacific, billboard animation and a Closer Look integration. Contribute to this page. We saw an opportunity for Specsavers to provide Canadians with real choice in value-driven prescription eyewear alongside inclusive clinical care that is focused on eye health investigation and vision correction. At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media. The spot, released for 2019's Glaucoma Awareness Week, reimagines the optician chain's famous black and white "Should've gone to Specsavers" sheepdog ad, with the visuals slowly replaced by a written description. The advertisement earned quick attention among viewers as it cast a beautiful girl playing cricket. in Advertisers, Agencies, Creative, Media, News The Specsavers in-house agency faced the challenge of devising a new campaign that acknowledged the pandemic but also engages audiences in the witty tone of voice that is synonymous with the brand. He's perfect for this because we wanted that cinematic look, but also the sense of humour. If you don't have a user name then you can, Under no circumstances should you use someone else's credentials if someone offers you theirs then their company account could get suspended, so we recommend you say something like: "It's not worth it, Trevor!" 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For everything else, there's Mastercard - Mastercard. We use your sign-up to provide content in the ways you've consented to and improve our understanding of you. by Jason Stone. 4.3M views, 12K likes, 213 loves, 1.2K comments, 4.2K shares, Facebook Watch Videos from Specsavers: Watch the new TV advert from Specsavers. To do that, we felt it was important to have unique, fresh creative for Canada. There is no question Siobhan Hayes is the most famous & most loved celebrity of all the time. Catherine> It was important for us to tell the full Specsavers story were serious about accessibility, affordability, and quality, but we also dont take ourselves too seriously. 2011: Astronauts land at Luton airport instead of Houston. Our in-house agency has done a fantastic job in using our distinctive tone of voice to tell this story and Im delighted were now communicating this service nationwide so that many more people can benefit from this essential service in their homes., Specsavers launches Canadian campaign directed by PRETTYBIRD. The TV commercial was directed by Novemba at Academy Films. 2021, SpecSavers Multi Advert Campaign, Storyboard Artist. Specsavers offers seniors over 60 with 25% off. Save $30 on contact lenses over $119 for roadside assist members. But you know when you see it because you feel it. Take a deep breath, smile and start again. Smiling is the best way to face every problem, to crush every fear and to hide every pain.. Acclaimed actor Jim Gibney is the senior rocker grooving to Thin Lizzy's Dancing In The Moonlight in the Specsavers hearing aids TV ad, which encourages customers to dance like nobody is watching. He started off life as a simple sketch. Enjoy $10 off contact lenses when you spend $99 using this Specsavers code. This is something were keen to address by introducing our model of comprehensive clinical care and high quality, affordable eyewear so we can change the lives of Canadians through better sight. 3 March. cuban consulate in texas; elles club wiki; the clocks agatha christie summary January 20, 2022. 15th March 2010 Archive / Parodies. If you continue to use this site we will assume that you are happy with it. And smiling customers mean smiling colleagues nothing makes our store teams feel more positive than a happy customer.. Something we found funny was the absurdity of blending the world of love and romance with the world of science and medicine. which do what an ident should: make a quick selling point but dont interrupt the programme too much. 2 for 1 glasses & sunglasses. 13/06/14 - 20:31 #1. This simple idea has been perfectly delivered by director Ric Cantor and all within thirty seconds, a succinctness which also feels like a celebration. But although 2022 marks the 20th anniversary of the line, Specsavers isn't . Something To Smile About brings a fresh new approach while tapping into the Shouldve brand power. She has been the face of Specsavers . 25% off for over 60s. I guess the first thing you think of when thinking of that seductive voice is someone like Barry White or Marvin Gaye, and that's where it began as a script. We see that opportunity here in Canada and its the criteria we use to assess other potential markets. License. Cookie You'll probably already know a lot about us. He's an ex-writer for Saturday Night Live Yeah, mates with Will Ferrell, he directs comedy features, and he makes stuff look amazing. Feelings of nostalgia were also evoked by thinking about adverts respondents used to see when they were younger, according to 56%. 49.4k Followers, 652 Following, 1,112 Posts - See Instagram photos and videos from Specsavers (@specsavers) specsavers. A real, genuine smile that shines through the eyes shows weve exceeded a customers expectation. We share some of this information with our technology, analytics and marketing partners. 2008: Thunderbirds escape to safety thanks to their glasses from Specsavers. good after getting stylish new glasses at a great price. But nearly a third reckon theyre more likely to buy a product or use a service if they enjoy their slogan. We introduce Marvin the Mole, who bags himself a new pair of glasses for just 25, before walking off into the sunset with his family. The official Specsavers YouTube account: Subscribe today to be amongst the first to view our latest products, news, #specsappeal fashion trends, vlogger reviews, competitions, product information . We thought it was really important to keep cuts to a minimum, especially when you first see that person. March 3, 2022. TOP 20 MOST FREQUENTLY USED SLOGANS IN EVERYDAY CONVERSATION: Obsessed with Netflix? rogers outage brampton today; levelland, tx obituaries. Other iconic slogans to make the top 10 included L'Oreal's Because Im worth it, Marmite's You either love it or hate it, and Good things come to those who wait, from Guinness. ), create your own registration by clicking on this link. They had Edward Hopper references in their mind when they put that together with the lighting and the shadow, and it just all really popped. Despite being a regular feature on Christmas schedules for more than a decade, the four new episodes will be the first mini-series run since 2013. 5 Reasons to Update Your Business Operations, Get the Best Sleep Ever in 5 Simple Steps, How to Pack for Your Next Trip Somewhere Cold, Manage Your Money More Efficiently in 5 Steps, Ranking the 5 Most Spectacular NFL Stadiums in 2023. Courtney first appeared as the character in early 2008, and, in the decade since, revenues for the insurance giant grew from $13 billion in 2008 to a whopping $36 billion in 2019. The Specsavers adverts feature a variety of actors, including British comedian and actor Hugh Laurie, British actor and comedian Stephen Fry and British . We wanted to make sure the creative would speak to Canadians in a way that grabs their attention, while also showcasing what the company stands for and its purpose. Designer glasses for teens. The spokesman from Specsavers, which has just released its latest TV advert, added: The research has shown theres a real level of affection for brand slogans and how they end up getting used in everyday life. There are many different ways to advertise - whatever your goal, well make sure your message is brought to life in a memorable way. Working at Specsavers is more than just a job. Related news. And there was also appreciation of how difficult it can be to create a great slogan - with six in ten believing its harder to get one right than it is to get it wrong. We measure whether there is an opportunity to make quality eye care and eye wear more accessible and affordable to people through our model of delivering great care, great service, and great product through locally owned and operated stores. Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you . #shouldve (This may not work if their name is not Trevor, but please do not use their credentials, whatever their name. We recorded a VO that we then took to the shoot so that we had our actors responding to it on set. Were entering the market with an ambitious goal to redefine accessible eyecare for Canadian consumers and become a market leader by 2024, with plans to open over 200 locations across the country by then. You've got a diner cafe scene, someone working in a garage, and someone in a bar, but with a feeling of cinematic presence. But we were just really pleased that we had a good team of people working on this with us that just nailed things. This is a nice ad, in my view . To view the entire library of Specsavers ads 2021 , plus historical years, you can sign up for a free trial and get access to the full library and more. We can help supercharge your brand's growth by delivering new customers at unparalleled scale. Jonathan Goldsmith: This actor was the face of "The Most Interesting Man . or . January 27, 2022 9:52. by Anna Macdonald. Music Artist: Lester Bowie. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . Comments Off on Specsavers shows (yet again) that a simple set-up and a selling message work wonders. Joseph Prouse Voice Over: English 2021, Specsavers (Voiceover), Dave. There's a long, lingering camera move towards them, and they're reacting in real time to what's being said to them. At one point, a line we were working with was 'love at first sight. Specsavers' newest TVC 'Cubbyhouse' aired for the first time yesterday, containing over 15 deliberate mistakes for viewers to pick out in an eye-test within an advert. Shish> That sense of humour and wit is definitely part of Specsavers' DNA, and it's important to continue that. Sarah Wanendeya Actor 2020, Made for Living, The Chef Location - London Aimee O'Reilly Model 2020, Glasses for life, Mum . We go to great lengths to make a positive difference to the lives of all, delivered with expertise and a human touch Thats Specsavers Love. Breaking on the 4th of March, the 4m campaign aims to reach a broader audience than ever before, evolving the famous line into a platform that communicates its purpose of changing lives through better sight and . ITV AdVentures is one way we can support high-growth businesses and entrepreneurs at all stages of development. The TV ad Something To Smile About debuted on UK TV on 12 October in a 7.45pm break during Coronation Street on ITV [and 11 Oct in Ireland] with a 30-second film with a series of people's smiling eyes, to the soundtrack of 'When You're Smiling'. Sarah Wanendeya Actor 2020, Made for Living, The Chef Location - London Aimee O'Reilly Model . Specsavers is a household name in the 10 other markets in which we operate and are truly beloved. It's the twentieth anniversary of one of the most iconic advertising campaigns of all time - Specsavers' 'Should've' - and the latest outing is a perfect celebration of an idea that still has plenty of life in it. That's where 'That's Specsavers Love' was born from: the personality of the brand and the experience of getting looked after by Specsavers optometrists. Over the past two decades, the inhouse creative shop The Agency has created some of the UK's most beloved ads, featuring short-sighted shepherds, Zumba instructors and vets. Our core values remain accessibility, affordability and quality. #shouldve Toby Williams (comedian) Toby Williams is a British actor, writer and award-winning [1] stand-up comedian [2] [3] performing both as himself and Dr George Ryegold. specsavers advert 2021 actorbest imperial trooper team swgoh piett. Just like in any market, our purpose in Canada is to change lives through better sight, and were really excited for Canadians to see the potential of our unique business model, and demonstrate what affordable, high-quality eyecare can be. 2016: Basil Fawlty has issues with his car - an homage to a much-loved Fawlty Towers scene, where John Cleese beats his car with a branch. . Social media reactions by Specsavers have also become an amusing online staple - with the your next visits on us quip to popstar Anne Marie, following her fall at the Brits, quickly proving popular with both Twitter users and the songstress herself. Vivienne WestwoodVIVIENNE WESTWOOD 05 $299. www.opendialoguemediations.com. Chris Carter, Marketing & E-Commerce Director, Specsavers, said: Nothing reflects the purpose of Specsavers better than our home visit service. The artist is an amazing comedian called Desiree Burch, who lives in London but is from America originally. In terms of the sort of sense of humour, Canadians and Brits are similar. Agency Senior Integrated Producer: Clair Carter, Post-Production:Grade at Cheat, VFX and finishing at Bubble TV, Keeping up to date with the latest insights and inspiration from ITV Commercial is easy. # . He's just got natural funny bones, it's not forced with him, and he's really great with casting and getting performances from people. Accept, you are agreeing to our Cookie Policy. I'm really pleased with the people we found because they were a really good representation of the country, but also really captivating people in their own right. Broadcaster VOD advertising is a great way to target your chosen audience with relevant content. Photos 1.2K Videos 176 Users 197. We've been a family-run business for over 35 years, working together with our store partners to provide the best value optometry, audiology and other healthcare service for our customers. Mix-ups will occur throughout launch weekend across multiple programmes including Coronation Street, This Morning, Hollyoaks and First Dates. We tried to find scenes that are relatable, everyday moments, but elevate them. Specsavers Welcome to the official Specsavers Instagram . Shish> We went through a whole massive casting process for the VO too. Bookmark Please . He is an actor, known for Repulsion (1965), 102 Dalmatians (2000) and Doctor Who (1963). Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. Inner Happiness, Onken Featuring the excellent voice of Matt King aka Peep Shows Super Hans as the cat, the ad cleverly equates the taste of Onken to the slightest bit of appreciation from a feline friend. For details of known Specsavers vacancies, please check our jobs board for more information, 2021, SpecSavers Multi Advert Campaign, Storyboard Artist, 2019, Ident for Zoe Ball on Saturday and Sunday Sponsored by Specsavers, Big Ron, 2019, Ident for ITV3 Specsavers Hearcare, Big Ron, 2019, Ident for ITV in the Afternoons Sponsored by Specsavers, Big Ron, 2018, Specsavers event, Stylist assistant, wardrobe assistant, 2018, Specsavers Christmas Advert Campaign 'Useless Elves', Snowball. Over the last 15 years, the market for glasses has grown. Having a vibrant colour palette also allowed us to incorporate our brand colour - green - into the campaign in a meaningful way. The campaign was created by Specsavers in-house creative agency Deputy Creative Directors Richard James and Marco Bezerra. 2009: Set on Blackpool's dizzying Infusion rollercoaster ride, it features a stalwart pair of pensioners, who inadvertently sit down on the ride to eat their sandwiches. Not many people can pull that off so props to Matt and his casting team for finding some amazing people. Sign up to Spectrum for free CET and clinical updates. Actor from "My Family", had to Google a few weeks ago as it was bugging me too. Here at ITV, your brand will thrive like nowhere else. April 29, 2021 11:05. by Zoe Wilkinson. Were confident that Canadians will fall in love with us too once they have a chance to learn more about the company, our expertise and our desire to provide quality eyecare and eyewear for all.

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